The Kelce brothers are officially entering their “Renaissance Era.” In the latest installment of their chart-topping podcast, New Heights, Jason and Travis Kelce proved once again that their influence extends far beyond the yard lines of an NFL field. From prestigious award nominations to global fashion deals and a high-stakes trip to the most iconic golf course in the world, the brothers are currently operating at a level of cultural saturation that few athletes have ever achieved.

The episode kicked off with a moment of genuine celebration for the elder Kelce. Jason is now a two-time Sports Emmy nominee, recognized for “Outstanding Sports Personality – Emerging On-Air Talent.” While Jason, in his trademark humble fashion, questioned how long one can stay “emerging,” Travis was quick to heap praise on his brother’s natural charisma. “You are emerging as the greatest sports personality in sports,” Travis declared, reminding fans of Jason’s viral—and shirtless—debut on ESPN that solidified his place as a fan favorite. Jason credited the nomination to the “team” behind him, from the New Heights crew to his colleagues on Monday Night Countdown, emphasizing his love for staying connected to the game even in retirement.

But the headlines didn’t stop there. Travis Kelce officially announced his new role as a global ambassador and creative collaborator for Tommy Hilfiger. Describing himself as a “Tommy boy” since the ’90s, Travis expressed his excitement about moving into the “next level” of the fashion world. He teased an upcoming fall 2026 capsule collection that promises to blend his signature “Big Yeti” style with Hilfiger’s iconic Americana aesthetic. The duo even joked about Jason’s specific fashion needs, with Travis promising that the new “light, breathable knits” would provide the perfect “drape” for Jason’s physique.

In a particularly nostalgic segment, Travis revealed a long-lost nickname from his early days with the Chiefs: “Hoopsy.” The name originated in 2013 when veterans Anthony Fasano and Mike McGlynn noticed a young Travis struggling to get his plays right while wearing large hoop earrings during practice. “Instead of oopsie, they would call me hoopsy,” Travis laughed. The revelation led to immediate calls for “Hoopsy” merch, proving that even a decade-old embarrassment can be turned into a branding goldmine in the Kelce universe.

The heart of the episode, however, was dedicated to a “Masters Preview.” With golf major season kicking off, both brothers confirmed they are heading to Augusta National. Jason will be making his golf broadcasting debut for ESPN during the celebrated Par 3 Contest alongside host Scott Van Pelt. Having visited Augusta during the quiet, spectator-less COVID year, Travis expressed his excitement to experience the “full madness” and hype of the tournament this time around.

The conversation took a hilarious turn when they critiqued the tradition of the Champions Dinner. After reviewing Rory McIlroy’s sophisticated menu—which features peach ricotta flatbread and grilled elk sliders—Travis and Jason brainstormed their own “subversive” American menu. Travis’s dream dinner? A more “updated” version of southern hospitality featuring smash burgers, salty fried chicken, and a Dairy Queen ice cream cake for dessert. “Why would you get a regular cake when you can get a fucking ice cream cake?” Travis asked, posing a question that resonated with every five-year-old at heart. Jason, meanwhile, leaned into pure nostalgia, suggesting a menu of “beans and weenies,” Uncrustables, and Mama Kelce’s legendary dinner rolls.

The brothers also shared their favorite spots on the historic Augusta course. While Travis plans to “post up” in a chair at the par-five 15th hole to watch golfers attempt the risky island green, Jason prefers the “bougie” approach of walking the course and visiting the exclusive Berckmans Place. They even joked about getting matching green jackets—a major “foul play” at Augusta—and settled on the idea of “gold jackets” as a nod to the classic film Happy Gilmore.

As they prepare to trade the broadcast desk for the gallery at Augusta, the Kelce brothers continue to bridge the gap between elite sports and everyday relatability. Whether they are discussing the precision required to hit a drive at Amen Corner or the digestive risks of eating “beans and weenies” before a tee time, Jason and Travis remain the most compelling duo in entertainment.

With a guest list that continues to impress—this week featuring the “most handsome guest” Jon Hamm—and a list of accolades that shows no sign of slowing down, the Kelce reign is firmly established. As Jason heads to the Par 3 Contest and Travis prepares his next fashion drop, one thing is certain: wherever there is a camera, a microphone, or a leaderboard, a Kelce won’t be far behind